4 Ways To Get Used To Data (Even If You're Not a Data Professional)

Today, we would like to know how you can use your data in our daily work.
You can know a lot about your business by simply using these simple steps (using tools like Google Analytics and analysis data from Linkedin, Twitter or Facebook.)
Understanding the meaning of your Data will help you to do data-driven decisions. Of course, this article will not make of you a data professional, but it will help you to make better decisions, based on simple data. 


Use data to know what you’re customer looks like

Google Analytics can help you to identify your customer type, using data of your website users. 

Google Analytics Menu Overview

What makes GA amazing is that it gives specific information about the activity on your website. This is also a great tool to have specific information about who are these users.
For example, you can use GA data to know the average age, gender, location, interests of your global audience. GA shows you simple graphics that make it very easy to understand who is your customer type!

Google Analytics Age Oveview

After you analyze the data, you should ask yourself these questions:

  • Do my target customer is a junior or a senior person?
  • Do my customer is mostly to be a man or a woman?
  • Where my customer is living?
  • What are the interests of my customer?

After this step, you will be able to adapt your product/service according to what you found. 


Use data to know which actions are valuable and which are not

By knowing which of your last actions brought results, you know immediately which one is valuable and which ones are not.

Every Social Media has its analysis tools. For example, if you have a Linkedin page, you can analyze the results of your posts and know:

  • Engagement
  • Like
  • Share
  • Impression

You know after, which one are doing the best and have a better understanding of your results.


Use data to make data-driven decisions

In a scenario case where you have tested something new, you can use data to analyze the results of your action. Have you implemented a new step in your work process?

Have you changed the way you communicate with your audience?
Analyze your results will help you in the making of data-driven decisions. What you have to do is to analyze what action will bring the best results and you will have a prediction about your results.


Use data to underline your company results

Data give you the opportunity to make a report of your efforts so far and to underline results of your company.

You will see the results of your effort and you will have a better appreciation of your effort by showing numbers to the team.