With more than 575 millions users on its platform, Linkedin is the first social media specialized in connecting professionals all over the world.
And like other social media like Facebook Instagram, and Twitter, Linkedin is using Big Data to be aware of the trends! It also has its own Machine Learning algorithm to optimize its user experience - using Data.
However, data has been a controversial subject recently. In 2017, a small data company called “Local Box” built up a list of 48 million profiles scrapped from Facebook and Linkedin. They scrapped all these profiles without user consents (and with highly sensitive information). The purpose was to build a “three-dimensional picture” on individuals for ads or political campaigning.
So yes, even if company scraping is not new, it becomes more powerful today.
Now, some think that it is a violation of their personal life whereas supporters remain enthusiastic about what data can do for us. In response to this main issue, the European government had introduced a law relative to users information: the GDPR in may 2018 - stipulating that every EU internet user should have control on their own data they interact with a company online.
Today, we wanted to know the impact that a social media such as Linkedin could have on our daily lives.
How Linkedin is using Big Data? - Is it a threat to its users? - Do your privacy is kept in safety?...
We will try to see how Linkedin deals with Big Data.
Linkedin is the first social media to connect professionals and employers.
How does it happen?
By giving the opportunity to describe your own professional background:
This data permits to Linkedin to reference your profile inside its database and it becomes easier to connect with actors of our industry, thanks to Linkedin Machine learning algorithm. Now, this ML algorythm makes two other things. It contributes to the open source community and produces world-class research, peer-reviewed research.
Thanks to it, Linkedin is able to connect you with people of your industry, friends and to present you to all people that you could be interested in.
The data collected by Linkedin is also very useful to have valuable information on the job market. If you go to the blog section, you can have access to more than 2500 articles wrote by Linkedin, and covering different subjects: ranging from the Most Promising Jobs and In-Demand Skills of 2018 to how the young generation see the job market nowadays.
Some of these articles are more psychology oriented, but even there, we can relate great interactions. It proves that even in these cases, Linkedin teams are well informed on what we should be interest in.
Something which we were enabled to do in the past. We also have some data entrance and we can now have precise insights based on the data collected by Linkedin (E.g: Employers like soft skills as much as hard skills - companies are searching for skills in Cloud and Distributed Computing).
For the head-hunters, Linkedin data permits to approach candidates, to promote their company content and to be sure that they speak to the right person - by using targeting.
Of course, Linkedin is not selling your data directly to companies. However, it sells it across to you. It shows specific ads you’ll enjoy and click on, according to your personal data.
Should we be scared that Linkedin knows everything about our professional life?
A spokesman of Linkedin said: “Any scraping of data from our platform is a clear violation of Linkedin’s Terms of Service. Our members control the information that they make publicly available on Linkedin and we protect that control by taking aggressive action to stop any illicit scrapping when it is discovered.”
That has happened just after the Data Breach where Linkedin has been involved. Now the data breach of hundreds of thousands users on the Linkedin platform is something that made react medias and the public.
So should we be against the use of our data?
After all, Linkedin remains an easy way to connect with professionals all around the world. And in a larger way, we should be self-aware of our social media uses.
But our use of Social Media should be taken seriously because everything we will put online will stay.
We also have to be aware on how companies use our personal information and get control over it.
We also need extensive rules about the use of big data and forbid any type of abusive uses from entities such as data firms. Social Media and Governments have to maintain a great consideration on the derives with Big Data.
In an era where data could accomplish great and amazing things for us - making a lot of things easier to understand, more adaptable and which could lead to better choices, we still want to maintain a certain order.
And you, what is your opinion about this subject?
Are you enthusiast or pessimist about Big Data?