Internet is part of our lives, we use it for everything: finding a recipe, ordering clothing or shoes, communicate with people, seeking answers or advices, finding a new job…
With GDPR coming in, a huge part of users realised how much data they were producing simply by clicking on a button or logging in a website.
This data remains accessible to everybody, if you are curious enough to dig through algorithms and if you do the right search. Therefore, we realised that any misplaced pictures of us can be found online, with the right keywords and technic. Internet can be a really good source of information, hence the need of control over your data online. Your private life should remain private, and accessible by only you and persons to whom you allow the access, not the possible recruiter that is looking for more information about you online.
The recruitment agencies are online
Recruiters are, nowadays, using internet to find profiles for their clients. You can get contacted by any recruiters for a position available if, of course, your résumé or a short professional introduction of yourself is available publicly online (recruiters won’t contact you only based on a personal description like on Facebook). To be precise, recruitment agencies are mainly using professional networking platforms like Xing or Viadeo. But the most used platform remains LinkedIn. With a total of 500 million users all around the world in the beginning of January, and 250 millions monthly active users, it gives to recruiters a great source of possible candidates to explore!
This is where things get complicated: this database is so huge that recruiters or HR managers will not spend much time on one’s profile. While a lot of people agree on the fact that recruiters spend just a minute or less on a résumé, they are spending even less time on a LinkedIn profile. It must be appealing for them to remain on your profile and read your experience and discover your skills.
How to make a good looking LinkedIn profile - ready to be seen
Exactly like the résumé, and if you are looking for or listening to new opportunities, you must put a lot of work in your LinkedIn profile to make sure it will attract recruiters’ attention. Your experiences and education must be detailed enough and clear so that it is easy to go through. But we will go into more details later in this article!
The first 3 key elements that anyone sees on one’s LinkedIn profile are the profile picture with the title, the cover picture, and the first part of the person’s introduction. These 3 elements are the one that you will use as a ‘bait’ to attract and retain visitors on your profile, so they need a particular attention from you:
Once you will have worked hard enough on this first part to make it appealing, you will increase the number of visits and the time the visitors are spending on your profile. With this in mind, you can start working on: your overall experience, education, skills, and interests. Let’s take a quick overlook on how it should look like:
Being active on LinkedIn - how to be found
Now that you are ready to be seen on LinkedIn, you have to show to the network that you are active on this social media, extending your network, and even showing yourself open to new opportunities.
Being active on LinkedIn means that you interact with different posts and people on their posts. If you are active, you will be seen, then searched, and the more you are searched the better. Think about it as being your ranking on Google for instance, and the more you are being searched, the higher you go in rankings. Plus, people see you are an active person on LinkedIn, meaning that you are someone to follow or add to a network as you are not remaining silent. You can write posts and articles as well on your job and skills, to share an opinion or an interest with others... keep in mind that everything counts!
You can grow a strong and large network on LinkedIn by adding relevant persons and sending invitations. If you want to grow a strong network with people in the same location, or doing a similar activity, or something else, the choice is yours! To make your invitations more relevant, you can even personalise them by adding a note. Contact recruiters directly on LinkedIn to show to them that you are open to new opportunities: every relation matters and it might give you future possible offers!
Finally, don’t forget to show yourself open to opportunities to recruiters using LinkedIn Recruiter! In your profile, just under your personal description, you can have a peak at your dashboard. You can see and activate the ‘Career Interests’ part, and change your settings to help recruiters contact you for relevant job opportunities. Among the settings you can change, you have: your status, new job start date, titles, locations, type of jobs, industries… you can even write a small introduction message if you want to point out anything special or just warmly welcome the visiting recruiter!
Everything is ready for you to be found and help you in your job searches. LinkedIn allows its users to be easily seen, but it still requires some efforts in order to put everything up correctly. But we strongly believe that if you take the time to write great introductions and experiences, take beautiful pictures, and remain active, you will find what you have been looking for!
Do you have as well your little magic tricks for your LinkedIn account? Feel free to share them here to help everybody in their job and visibility quest on professional social networks!
Article written by Pierre Buteau